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Affiliate Business Tips

Pre Selling for profit

The number one strategy to increase your affiliate sales is preselling.

Before we begin, we need to first define what pre selling is. Pre Selling is both an art and a science. It's a process of taking your reader and getting them ready to buy. Then when they're ready, refer them to the product website so they can buy it. And if it's done properly, the process is completely sub-conscious.

Basically, you give them some content. And then refer them to the product website. In a second we'll talk about how to do actually it. First, it's important to understand why we do it. Just a few of the reasons you want to pres ell.

• It helps your reader trust you - And gaining the trust of your readers helps them want to click your links. And the more traffic you can send to the sale page, the more commissions you'll earn.
• It takes your reader out of defense mode - When you're preselling vs. pitching, you're reader doesn't feel the need to be guarded. This means they are more open to what you're saying. And your intention is conveyed more easily.
• It creates buying readiness - Now they're open to hearing what you're telling them. Being open means, they are open to everything you give them. Like the info on product sales page you've linked to. Being open to a sales message is what it means being in a buying mood.
• Your commissions go up - Now your reader arrives at the sales page in a buying mood. With the guard down and trusting your recommendation. The only possible result is more sales!
• It boosts customer loyalty - Your referral now feels like they decided to buy. Instead of feeling pressured or "sold". So they are happier with their purchase.
• It boosts your profits - Satisfied customers are less like to refund. And that translates to more commission staying in your affiliate business.

Obviously, it's important to presell. You make more money. And produce happier customers. It's a win-win-win!

Now, here's how preselling works:

You've learned the importance of preselling. And hopefully you're convinced you need to start doing it. You're ready to learn how to do it properly. Remember, there are two components - art and science.

The art of preselling

Effective preselling requires gaining your readers trust in order for them to let down their guard. Honestly, the only way to do this is to provide real value in you content. But you can't give them so much that they think they have everything they could need, and that's what makes it an art. That is, they have to be wanting more when you refer them to the product sales page for the product you’re trying to sell. Plus they're not guarded, so they're more open and likely to purchase the product.

Scientific preselling

There's also a specific formula you need to follow.

One of these key elements is the presentation of the information. You have to have your end in mind. Your goal is to sell the product you're promoting. How can providing information accomplish this goal? The first method is to provide enough info to get them started, but not enough to finish. Or you can give them so much information that it feels overwhelming to do what you're talking about. Either way, the product sales page solves the problem.

But you can't link to your affiliate link. Instead, you use a direct link to the product website. This increases your clicks. But, without your affiliate link, how do you get credit? There's a trick to make this work... You use an image tag to cookie your reader before they leave your site.

The next trick is to hyperlink specific words and phrases inside the content of the article you’re providing. Hyperlinked words are clicked more than anything else. Plus, if you link on relevant words, it only makes sense to click on there.

What you have now is a super powerful system for affiliate marketing success.

Unfortunately...

Doing all of this right is really hard! Let's talk about everything required to put this plan into action: Great content. The entire process depends on your being able to provide useful information to your readers. To do that you have to have enough information to be valuable and be able to present it in a useful way. Preselling skills. Yes, you must providing useful content. And you have to make the content accessible in order to provide value. While at the same time making them want more. The other approach is to reveal a self-evident problem through the information.

Product selection. After that you have to figure out which products you want to promote. Even if you get the article written. Your efforts are completely wasted if you don't pick a winning product.

Techy stuff. One of the keys to this system is using "covert cookies" for the tracking. This is actually pretty simple – just embed a 1 pixel X 1 pixel image and set your affiliate link as the “source” of the image. (But if you mess it up, your referrals won't be tracked.)

In closing:

Now you’re armed with the information needed to effectively presell. And doing this increases your affiliate commissions by over 500%! The important thing is to use these techniques for everything you promote as an affiliate. Take action now. Make the extra effort required to propel your affiliate business to the next level.