Email List Building Strategies
You need a list. That's a given. It's the number one key to opening the success floodgates. After it's built, it's yours to use any time you want. Just push a button and print money - literally.
Now you know why. Here's how:
There are 3 factors in list building you need to consider:
- Your Opt-in Page
- The Incentive
- Your Confirmation Page
The Squeeze Page - The landing page is the page that has your opt-in form on it. This page is the one that asks them for their email. That's why it needs to look like a professionally designed page. And it needs to be simple to see how to opt in. And your call to action must be clear!
Failure to include a great "call to action" will result in failure. This is a definitive message that tells your visitor what to do. And if you don't include it, they won't opt in. Oddly, if you don't make it clear, people will be confused and end up doing nothing.
One way to really spice up your squeeze page is to make it a video squeeze page. Adding video will help keep your visitors attention. It also allows you to tell them what to do several times. And you can have the video just tell them to fill in your form after it's done playing.
Now, don't worry if you have no idea how to make videos. You can hire freelancers to do this for you for a few hundred dollars. Or you can get email list tools that give you squeeze page templates.
Your Bribe - Next, you've got to figure out what your bribe is. People need a good reason to part with their email address. Most people are very protective of their email address. So make your "bribe" a good one!
You have to provide value in your bribe for it to be good. Then it becomes something people want to get from you. And can benefit from. A few ideas:
- An eBook
- Some useful software
- A video
- An email series
You've got to create some great content. It's got to be something helpful for your new subscribers. And nothing sells like "free". If you make it good enough, they will give you their email in exchange.
Once again, don't worry if you don't know how to create the freebie. You can just pay someone else to make it for you. Just give them a topic and they will write the content. For example, you could have them write a 5-part email course. Each email will cost between $20 and $25. So, you'll get the whole series written for under $150.
There are also list building products that include the follow up email series. Two things to keep in mind when writing (or buying) and email training series. First, it must provide value to your subscribers. And it's nice if it earns you some money, too. 
The easiest way to do this is to market affiliate products in the emails. This allows you to get started with no products of your own. And make money right away from your list.
The Thank You Page - Finally, you need to consider your opt-in confirmation page. After subscribing to your list, your visitor is redirected to this page. A great thing to do here is provide some immediate value. That way, they feel glad that they gave you their email address. It also sets the foundation for your relationship with them. Then they're more receptive when you email them.
Again, a simple solution to this is to get an email marketing package that includes everything. Or you can do it yourself. And write it all yourself. Or hire ghost writers to write them for you.
Summing it up
It makes no difference whether you build your opt-in, bribe and thank you page. Or if you hire people to do this for you. Or if you get a ready-done package. The key is to start building your list. Once you've got it built. You're free to make money at the push of a button.